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communications
training
Ann Green Communications
tailors its communications training programs to accommodate a variety of
clients’ diverse needs. Each program is refined with your goals and key messages
in mind.
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Media Relations & Crisis Management Training
Ann Green Communications’ Media Relations and Crisis
Communications Training will provide your key spokespersons with the tools,
techniques and confidence they need to deal effectively with the news media.
We will instruct your spokespersons in how to develop and maintain positive
relationships that will not only work to your company’s advantage, but also
help you to generate positive news coverage. We will prepare you for knowing
when and how to address the media, what to say, and how to field the tough
questions while also conveying your company’s key messages.
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Secondary Spokesperson Training
In addition to preparing the primary spokespersons for
interacting with the media, Ann Green Communications also believes in
preparing personnel who often are required to make fast decisions during an
emergency. Since it is not uncommon for a crisis to occur at an inopportune
time, such as late at night or during weekends, shift supervisors and
security guards must know how to control the media and provide limited
information until the spokesperson arrives. It often takes time to build
credibility in a community but only one accident to lose it if the community
is not informed.
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Executive Training
In order to meet the needs of corporate executives who frequently
make public speeches and presentations or have to address the questions and
concerns of both the media and the public, Ann Green Communications’
individualized Executive Training Program will provide you with the tools,
techniques and confidence for dealing effectively with the news media and
other key audiences.
The one-and-a-half day program emphasizes effective communications with key
stakeholders such as your neighbors, local government officials, and your
employees. We also will instruct you in cultivating relationships with the
media that will work to your advantage and generate positive news coverage
for your company.
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Presentation Training
Because a company’s official spokesperson is not its only
advocate, Ann Green Communications’ professionals offer Presentation
Training for all company employees who may be called to address civic
organizations and to convey important operations information. Employees need
to have the necessary skills to give effective and meaningful presentations
to a variety of audiences, including subordinates, peers and management.
Ann Green Communications’ presentation training teaches participants how to
prepare manuscripts, to sharpen communication skills and to effectively use
presentations to build company relationships within the community. This
class also is an excellent addition to your employee/management development
program.
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Handling Complaints Training
Handling complaints from stakeholders - especially neighbors -
can be difficult, particularly when the person complaining is upset. Ann
Green Communications’ customized training for Handling Complaints will
provide you and your employees with the needed skills to make each encounter
a win-win opportunity. We have trained security guards, receptionists,
customer service personnel and workers at facilities who must respond to
complaints when stakeholders or neighbors are upset. Participants will learn
how to put themselves in the position of the complainant, deal with
difficult individuals, improve their listening skills, understand the
results of unresolved complaints, and demonstrate integrity through
accountability. We provide a simple and highly effective process for quickly
calming the complaint and resolving the conflict.
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Risk Communications Training
Another key communications component, especially during these
uncertain times, is the ability to effectively communicate risk and build
credibility with various audiences and stakeholders. Ann Green
Communications’ customized workshop Risk Communication and Effective
Community Interaction will prepare you and your management team to share
difficult and potentially highly charged information with positive results.
We will assist you in developing and targeting messages to your
stakeholders, and building meaningful relationships with your community. Our
instructors will help your company learn how to effectively communicate with
the public in gaining public support for necessary operating permits before,
during or following an unfortunate incident.
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Site Remediation for Workers
The public’s interest regarding Superfund and Resource
Conservation and Recovery Act (RCRA) sites can range from curiosity to fear
and even danger. Handled improperly, public displays of concern may escalate
and stop work until issues are resolved.
How site workers can be prepared to handle situations outside the technical
aspect of the work is the focus of this training. Ann Green Communications’
professionals teach participants to work in a manner that controls the
situation and allows work on the sites to continue. |
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